The Sanderson Farms Championship is thrilled to announce that Southern Beverage Company, based in Ridgeland and the distributor of Michelob Ultra®, has once again committed to being the Official Sponsor of The Ultra® Club for the 2024 PGA TOUR event. The Ultra® Club, conveniently situated on the 13th Green, will provide an exceptional experience for attendees.
Enjoy free access to The Ultra Club®, where you can indulge in the refreshing taste of Michelob Ultra®, the Official Beer of the Championship, and a selection of other fine beverages from Southern Beverage Company. Non-alcoholic drinks and light snacks are also available for purchase.
Back for 2024 is the Ultra Club® fan promotion.
- Purchase a co-branded SFC/Michelob Ultra® stainless steel tumbler for $25.
- If any player hits their tee shot on #13 within 96 inches (Michelob Ultra® has 96 calories), fans can fill their tumblers with Michelob Ultra® for $1.
- $1 refills are available until the player who hits within 96 inches finishes that hole.
- Tumbler quantities are limited while supplies last.
- Please drink responsibly.
“We are excited to again partner with Southern Beverage Company and Michelob Ultra® as the official sponsor of The Ultra® Club, located on the convenient 13th Green,” said Steve Jent, Sanderson Farms Championship Executive Director. “Besides serving the refreshing Michelob Ultra®, we are excited to offer a selection of other exceptional beers from Southern Beverage Company at all concessions and during the week’s parties and events. We are grateful to the Costas family for their shared commitment to charitable giving.”
“We are delighted that Southern Beverage Company is returning as the proud sponsor of The Ultra® Club and the official beer provider for the Sanderson Farms Championship,” said Theo P. Costas Jr., CEO of Southern Beverage Company. “As a company deeply committed to our community, we take great pride in supporting this incredible event and its primary beneficiary, Children’s of Mississippi, as well as various other charitable organizations across Mississippi.”