Southern Beverage Company, based in Ridgeland and distributor of Michelob Ultra®, will return as the Official Sponsor of The Ultra® Club at the 2025 Sanderson Farms Championship. The Ultra® Club, now located in the Fan Pavilion on the 12th Green, will offer fans a lively gathering spot with close views of tournament play.
Guests can purchase upgraded Fan Pavilion tickets for access to The Ultra® Club, where Michelob Ultra®, the Official Beer of the Championship, will be served along with other beverages provided by Southern Beverage Company. Non-alcoholic drinks and light snacks will also be available for purchase.
Secure your mobile tickets now via the ticket link at the Sanderson Farms Championship website to enjoy all the tournament has to offer.
The fan-favorite Ultra® Club promotion will return in 2025:
- Purchase a co-branded Sanderson Farms Championship/Michelob Ultra® stainless steel tumbler for $25.
- If a player hits their approach shot on hole #12 within 96 inches (a nod to Michelob Ultra’s 96 calories), fans can refill their tumblers with Michelob Ultra® for $1.
- $1 refills remain available until the player who hits inside 96 inches finishes the hole.
- Tumbler quantities are limited while supplies last.
- Please drink responsibly.
“We are glad to continue our partnership with Southern Beverage Company and Michelob Ultra® as the sponsor of The Ultra® Club, now on the 12th Green,” said Steve Jent, Executive Director of the Sanderson Farms Championship. “Fans will enjoy Michelob Ultra® and other selections from Southern Beverage Company at concessions, parties, and events throughout the week. We are grateful to the Costas family for their ongoing support of the tournament and its charitable mission.”
“We are pleased to return as sponsor of The Ultra® Club and official beer provider of the Sanderson Farms Championship,” said Theo P. Costas Jr., CEO of Southern Beverage Company. “Supporting this tournament, which benefits Children’s of Mississippi and many other charities across the state, is a privilege for our company and our family.”
The 2025 Sanderson Farms Championship will take place September 29 through October 5 at The Country Club of Jackson.